Your choice of display fixtures can make or break your store’s design. Display Fixtures are the foundation of your store layout and can help you advantageously position your store’s merchandise.

Of course merchandise displays can be as artistic as you’d like but the core of each display should be constructed by specialized retail display fixtures.

By purchasing appropriate retail display fixtures you can create a sophisticated layout that helps customers effortlessly appreciate the value your merchandise adds to their life.

Finding the right retail display fixtures can also help you fix merchandise in an appropriate location from which customers can appreciate it the most.

This guide will help you learn how to select the right retail display fixtures for your store. In addition you will learn how to enhance the design of your store and increase average sale by strategically integrating various displays.

 

Most important elements of retail design

The right display elements can be used to reflect your brand identity.

Design elements can facilitate customers’ purchase decisions.

Merchandise displays can improve sales.

Why Custom Display Fixtures Are Important to Retail Success

A store’s layout and design play a large role in a customer’s impression of a retail brand. High quality custom display fixtures allow a brand to create a distinctive environment build their credibility and gain customer trust.

Importance of In-store Displays in Branding

First impressions are often lasting impressions, If a store has custom display fixtures it shows the customer that attention is paid to detail and quality, This also builds trust. If a display is nice but cluttered it can detract from the product and give a cheap impression. A nice and organized display increases perceived product worth.

Organizes product in a way that draws customer focus.

Allows customer to see and touch product increasing likelihood of purchase.

Displays and Customer Paths

A well designed display can captivate customers’ interest. Using effective visual merchandising a brand can gain control over customer pathways. Customer paths also impact how long customers linger in a given area.

When product is arranged in an inviting way customers feel easier interacting with the product. When customers interact easily with a product they are more inclined to purchase. It draws customer focus and gives a better sense of product dimension. It also creates a focal point for customers’ interest.

Striking a Balance with Your Brand

We design customized display solutions to help meet your business objectives. Beautiful designs aren’t beneficial if they do not help sell product. Your displays should be attractive but also facilitate the sale by allowing employees easy access to stock and by helping to visually organize stock.

Being in the retail business means that you are in charge of creating and nurturing your brand. The design and implementation of Custom Display Fixtures for your retail outlet allow you to forge a connection between your brand and your business targets.

Customized displays achieve an optimal balance between your brand and your business. Achieving this enables you to create and build your brand in a positive and progressive way.

Fixtures Designed for Different Product Categories

A retail space is often separated into various product categories and an effective retail display for each category should be designed to serve the purpose of merchandise representation. This requires understanding the various business objectives of each merchandise category.

When designing merchandise displays the objective is to achieve a balance between selling and representing the merchandise.

Displays for Apparel & Accessories

Designing exhibits for clothing footwear purses and other accessories

Being organized is essential for a successful business, When display fixtures are set up correctly customers are able to identify clothing options by style or size and make purchases quickly. When a mirror is placed next to a clothing display customers are able to see if the item fits well.

Beauty Cosmetics & Personal Care

Using relevant tactics to improve product visibility

Cosmetic display racks must help customers see if a product is clean while allowing customers to test the product. If a display is set up correctly customers are able to see if the product is of good quality. Tiered racks help employees quickly see which products are selling the best.

Electronics & Related Products

Using racks to allow customers to test products

Customers want to test out products before they purchase them; however if products are not secure then shops are at risk of losing merchandise. Systems which restrict how merchandise is displayed to customers help stores avoid product loss.

Food & Beverage Products

Using tactics to improve product visibility

Customers are more likely to make an impulse purchase if merchandise is easily visible, Retail displays help stores present products in a way which increases the likelihood that customers will make an unplanned purchase. To increase the likelihood that a customer will purchase the product displays should be creative and help define the company’s brand.

More Effective Product Display

Design choices are critical in transforming an ordinary retail space. Product display fixtures literally provide a surface to support product display. Displays should create an environment to effectively communicates merchandising strategy to shoppers.

Importance of the Right Materials in Retail Fixtures

Materials are the building blocks of great retail fixture design. The materials used in a retail fixture affects the overall look feel and experience of a retail store. The type of materials used also impacts the bottom line of the store. The type of merchandise a store sells can influence the material used in fixtures. Wood fixtures work great in apparel stores.

 

 

Importance of the Right Materials in Retail Fixtures (2)

The material also impacts how merchandise is supported, A fixture made with an acrylic material supports merchandise better than a wood fixture, The material used impacts how shoppers interact with merchandise and the store.

Elements of Visual Merchandising

Once the framework and support structure is established the role of merchandising is not completed. Design elements such as color and light play an important role in achieving the ultimate goal of merchandising which is selling. Graphics support other elements of display.

A consistent color palette strengthens the look and feel of display.

Lighting should draw the eye to various textures of products. Warm lights should be used to highlight fabrics and other surfaces. Cool high-intensity lights should be used to illuminate high-traffic areas. Graphics should be used to convey product information in a clean uncluttered manner.

Planning Your Space Using Shelves Hooks and Other Retail Display Systems

The design and the function of a display should be in harmony. To best showcase your inventory look for systems and display fixtures that enable you to easily change your store layout.

Tiers and Hooks

With customer centric design the first things customers should see when they enter your store should be the products you sell the most. Further your shelf and display system should enable your staff to easily restock products.

Including Signage

Product information should be conveyed through signage. Additionally signage should be used to address frequently asked customer questions. To make your customers’ shopping experience pleasant and stress-free you should incorporate signage that reinforces your brand and values.

Plan Fixtures Strategically

The way that you use your fixtures can change your entire retail store. It is important to use them strategically to improve your business. Using fixtures can also change your customers’ shopping experience and improve it.

Knowing Your Customers

Figure out where the heavy foot traffic is so you can place your fixtures there, Make sure your fixtures do not make the traffic flow to a grind.

Think about your aisles and your entrance and exit ways. Make your displays work to your advantage. Draw your customers’ attention as they first come into your store and place displays of items that your customers can purchase as they are checking out. Also think about where the most popular items are and place displays for them in areas that improve your customers’ shopping experience.

Keep your Aisles and Traffic ways Open

All of your fixtures must follow the Americans with Disabilities Act Accessibility Guidelines. Fixtures must not obstruct your store’s entrances and exits.

What is the Display’s Main Purpose?

Designing displays to achieve a business goal or to showcase a new item can improve your business. Think about what your business goals are and then structure your displays in a way to serve those goals. Temporary displays can be used to serve seasonal goals and more permanent displays can serve other business goals.

• Objective
• Fixture Type
• Key Benefit
• Product Launch
• Interactive Kiosk
• High Visibility
• Seasonal Promotion
• Modular Display
• Easy Setup
• Cross-Merchandising
• End Cap Display
• Increased Purchase Reduction
• Customer Engagement and Product Impact
• Retail Fixture Impact and Product Engagement

Measurement and Installation

fixture placement should be measured to maximize space utilization and function. Know the requirements of the fixture.

• Prior planning accounts for the numerous hook-up and leveling needs of a new fixture.
• Flexibility to Achieve Business Objectives
• Variable Customer Engagement
• Merchandising support for your personnel.

 

Flexible Displays for Ever-changing Merchandising

Retail is all about the art of transformation specifically the ability to continually transform your inventory. Traditionally if a retailer wanted to alter their store layout they would have to undergo an expensive and time consuming remodel. Thankfully there are modular retail fixtures that allow for ease in design and layout of a store.

Modular fixtures allow for flexibility.

Modular fixtures allow for the easy swapping of different components to create the desired layout, Components such as hooks and shelves can be repositioned to create different configurations and layouts.

Other Features

Along with the flexibility of component swapping a large appeal of modular fixtures is the integration of storage security and technology. There are modular elements which allow for storage of various store inventory along a skirt which remains concealed from the consumer. Modular fixtures can integrate locking mechanisms which allow for merchandise security.

Incorporating storage security and other technology creates a higher level of interactivity between retail customers and store inventory. Other features can include product testers which encourage the evaluation of merchandise by consumers and promote an increase in store sales.

There are various displays available for temporary and pop-up retail. These displays assisted retailers with creating an attractive merchandise presentation during an event trade show or temporary retail location, Because the displays are modular and lightweight they give retailers the flexibility to present their merchandise in a consistent unified manner across a variety of different locations.

Accessibility and Inclusive Design Considerations

Retail stores should strive for a goal of universal design which invites and welcomes all customers. It has been proven that accessible design and display practices can benefit a retail business and give that business a competitive edge.

Benefits to the business and the ability to reach more customers

One way to provide better service for people with disabilities is to consider the design of fixtures and displays. For example providing good signage and wider aisles can make the shopping experience better for less mobile people and people with disabilities.

Long-term Effects

A retail business is directed and owned by an individual or a group of people and they make important decisions based on several factors. One of such factors is the price of an item. However in making important decisions for a retail store the longer term effects of a purchase should also be examined. Retail fixtures influence the way consumers interact with goods and services offered for sale.

Long term effects of purchases

A partnership with a retail fixtures manufacturing company is an investment in a product that has a high potential to transform a retail store. Such an investment is very likely to yield positive and long-lasting results for a retail business.

Evaluating Quality and Safety

Stability Edge Treatments Load Capacity and Installation

High quality retail displays require precise construction methods and materials. The fixtures must support the weight of the merchandise and remain stable for the safety of employees and customers.

Fixtures must support an industry defined load and safety in edge treatment and installation must be provided.

Choosing Materials for the Retail Environment

Accounting for regular cleaning spilling and product handling

Many of the finishes used to coat displays and fixtures are easily damaged and quickly worn from normal everyday use in a retail environment, Investing in better finishes helps maintain the appearance of a display.

Product displays and fixtures quickly become worn from handling and low-quality finishes make the displays appear worn and used.

Post-Installation Assessment

Analyzing customer interactions changing product flow and conversion

Fixtures are invested in to achieve a goals. The goals may not be met and display fixtures may obstruct the customer’s path and product flow.

Displays may be changing customer interactions and helping employees to close more sales. The displays should be re-positioned if they block the customer path and other displays should be re-positioned if they help employees close more sales.

Feature

• Custom Fixtures
• Premium Custom Fixtures
• Longevity
• 1-2 years
• 5+ years
• Service
• Repairs
• Service
• Flexibility
• Fix
• Flex
• Security
• Basic
• Tested/Certified

There is a reason successful retailers invest in quality fixtures. Custom fixtures are designed to do more than display merchandise. Well thought out fixtures serve to complement your brand and effortlessly move the customer through your store.

When designing a store displayed merchandise needs to be organized based on several factors including but not limited to convenience of the store staff appeal to the customer and overall function of the store. Quality fixtures and supports designed with an Blending the physical and virtual shopping worlds creates a phygital experience, This strategy is used by both Sephora and Best Buy, Interactive displays and virtual information portals help shoppers access all the information they need to make informed purchases.

Q: How can I determine the value of a custom fixture over the long-term?

A: Typically when assessing the return on investment (ROI) of a retail fixture the focus is on the first cost. However the value of a high-quality custom fixture extends beyond the first purchase. When looking at the big picture fixtures help retailers achieve their goals of moving merchandise and can be assessed based on the positive impact they have on customer buying behavior.

Q: Are there custom display solutions for retail pop-ups and other short-term retail opportunities?

A: Yes fixtures used for retail kiosks and pop-up displays are designed for quick and easy assembly and disassembly. These types of fixtures can provide an organized and professional retail display for a pop-up or temporary store. These fixtures allow retailers to take their merchandise to a new location or retail environment to test merchant/customer interest in a product.