Placing your products in a display is a key factor in your store’s presentation. Well-placed products can organize your store and help guide your customers between the displays. There are multiple options when designing your display unit but we will focus on clothing racks and wall displays. They both come with their own set of pros and cons. Racks and displays can be optimized based on the product you are selling the layout of your store the size of your store and your merchandising plan.

Freestanding Clothing Racks

Your store layout can be altered much more easily with flexible clothing racks. These can be strategically placed or relocated if you want a new store layout making clothing racks a necessity when you sell clothing and have a changing inventory.

Clothing racks can be designed to take up minimal space on the floor while taking maximum display space. These can be designed to be double sided or tiered, These are also easy to relocate if you want to display a different product.

The main disadvantage of clothing racks is that they take up a significant amount of space. Too many racks will lead to a cluttered and difficult to navigate store, The design of clothing racks is also very customizable which can lead to inconsistency.

Wall Displays

Wall mounted displays can make the most of the vertical space in your store. Since these displays aren’t taking up any floor space they can help keep your displays organized. These displays are especially useful in smaller stores. These wall displays can be incorporated to keep your customers flowing through the store and keep your product display areas maximized.

There’s nothing like a wall display to give your store a clean and professional look. Along with your product line a display can present a themed product collection or pack feature walls and can be used to present a curated collection.

Your main issue with a display like this is flexibility. These are difficult to move after installation. They usually require drilling to install and/or additional support. Because of this wall displays may be a poor choice for retail spaces that are temporary.

Which Option is Right for Your Store?

For spaces that require flexibility and prefer moving displays self standing displays are the best choice. Moving displays and self standing displays are valuable when a store is used to present different products for different promotions.

If floor space is a premium and display flexibility is low consider the wall displays. These are great for boutiques with a limited selection of product offerings.

Combining the two choices is the best choice. Most designs consider using self standing displays for the center of the sales floor while using wall displays for the perimeter of the space. This creates a greater display capacity while maximizing available space.

Every sales floor is different and needs displays that are tailored to their space. These displays should be used to best serve the available product volume with consideration for installation needs and the aesthetics of the space. Your customers will appreciate a well designed store that displays products and encourages a positive shopping experience.